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Banner advertising

The use of Banner advertising is an essential method for building brand awareness and gaining sales leads. We can help you decide where to advertise online, how to develop effective ads and calculate the success of campaigns. If required media24-7 can manage the whole process for you.

Online advertising is a powerful communication tool. a single exposure can generate increases in:

  • advertisement awareness
  • brand awareness
  • product attribute communication
  • purchase intent
  • mind share
  
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CTR (Click Through Rates) can be used as a measure of the success of an online campaign, with an industry average at a 0.5% CTR the key to a successful campaign is understanding your audience, an attention grabbing message and careful targeting, followed up with intense analysis of the response rates to assist with the next round.

By choosing carefully which sites your banner appears on and applying targeting techniques, we can increase your sites' or brands online visibility and lead generation potential, making sure you get the best ROI. media24-7 maintains its own list of available inventory taking the campaign beyond the scope of a single advertising network.

Depending on the ad serving capabilities of websites or ad serving networks used within a campaign, we will be able to target your ads in a variety of ways using:

  • keyword targeting
  • time of day
  • browser and version
  • platform
  • SIC codes
  • referring URLs
  • geographical location
  • domain

New technologies for managing and developing banner advertising are constantly being released, we monitor their capabilities and where your campaign is suitable will recommend them for use, assisting with the purchase and setup when necessary. These include increased interactivity through Java and Flash based Rich Media, and improved ad-serving and monitoring solutions.

  • Dynamically generated banner imagery & messages
  • Click within functionality
  • Graphic & Audio synchronization

To find out more about media24-7 and how we'll help drive traffic to your site click on contact us to speak to one of our team in person.
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